Jack is the founder and designer of Dead Heat Supply Co., a vintage-inspired apparel brand that blends classic Americana with rugged Western aesthetics. Based in Lafayette, CO, he oversees all branding and design, ensuring each small-batch collection reflects quality craftsmanship and timeless style. With a keen eye for detail, Jack draws inspiration from vintage workwear and everyday durability to create pieces that feel both authentic and lived-in. Through Dead Heat, he aims to outfit the everyman with thoughtfully made clothing that stands the test of time.
BRANDING BOARD
Jack utilizes Illustrator to craft Dead Heat Supply Co.'s branding, ensuring each design reflects the brand’s vintage-inspired aesthetic. He experiments with typography, layout, and custom illustrations to create logos that blend classic Americana with rugged, timeless appeal. Whether incorporating bold lettering, heritage-style badges, or subtle Western influences, he maintains a cohesive visual identity that aligns with Dead Heat’s mission. By carefully refining details like texture, spacing, and composition, Jack ensures every design feels authentic, durable, and true to the everyman spirit of the brand.
